Social Media Strategies for Every Generation

Different age groups use different types of social media. As you build your brand’s social media strategy, this is important to take into account. You should strive to focus your social media efforts on the types of platforms most likely to receive exposure from your target market. For more information out this helpful infographic from…

The Small Business Owner’s Guide to Social Media Platforms

Let’s start with some quick facts: In the United States, people check their social media accounts an average 17 times per day. There are 2.3 billion people active on social media in the world today—and that number is growing. 91% of retail brands use a minimum of two social media platforms in their marketing. Ad…

Top Social Media Strategies for Building Customer Loyalty

In the intro to this series on social media for small business marketing, we talked about how social media can be great for business. You can be strategic with your social media and leverage your content to build brand loyalty, converting those posts into client longevity and, ultimately, revenue for your business. In other words, you can…

Intro to Social Media for Your Business

If you’re a small business owner in this day and age, chances are you have at least considered the possibility of social media for your business. You’ve heard the term “social media marketing” or “digital marketing.” Maybe you’ve been wondering what it’s all about and whether or not it could help your business. This week on…