Why Isn’t Anyone Clicking My Call-to-Action?

Your landing pages are built around a call to action (or CTA). You want people to a) find you, and b) take action. You want to maximize every visit to your website or landing page. So if your CTA button isn’t getting enough attention, it’s important to figure out why. We have some troubleshooting tips…

Navigating the Major Facebook Changes

Earlier this month, Facebook CEO Mark Zuckerberg announced that the social media giant will be rolling out some major changes. Advertisers in particular will see affects in the News Feed functions and how content is prioritized. Here’s what business owners, marketers, and Facebook advertisers need to know. The platform will refocus on social interaction now,…

Social Media Strategies for Every Generation

Different age groups use different types of social media. As you build your brand’s social media strategy, this is important to take into account. You should strive to focus your social media efforts on the types of platforms most likely to receive exposure from your target market. For more information out this helpful infographic from…

The Small Business Owner’s Guide to Social Media Platforms

Let’s start with some quick facts: In the United States, people check their social media accounts an average 17 times per day. There are 2.3 billion people active on social media in the world today—and that number is growing. 91% of retail brands use a minimum of two social media platforms in their marketing. Ad…