The Definitive Roadmap to Your Website Content Strategy

One of the key factors of a successful website is featuring plenty of great content on your site that is comprehensive and informative. In this post, we’re going to discuss how you create a content strategy that works, and why it matters. The level of aggressive your content strategy needs to be—meaning how much content…

Everything About Marketing Has Changed. Nothing About Marketing Has Changed.

100 years ago, Americans were spending half a billion dollars every year travelling to Europe. Meanwhile, the brand-new national parks in the U.S. had few visitors. Leaders in the parks movement wanted to change that. They launched the famous “See America First” campaign, printing the slogan on every Great Northern Railway brochure and billboard. The…

What Customers Want From Your Website in 2019

As you make your list of priorities for your business this year, don’t neglect updating your website. A new study highlights just how important an updated website is for your business. 81% of Customers Distrust a Brand With an Old Website. Blue Fountain Media surveyed 1,013 respondents in the U.S. between the ages of 18 and…

How to Incorporate PPC Into Your Digital Marketing Strategy

PPC stands for “pay per click” marketing. This model of Internet marketing allows you to publish ad campaigns and pay every time a potential customer clicks on an ad. You’re basically buying views to your website rather than trying to earn organic visits using search engine optimization (SEO) techniques to increase your site’s ranking. PPC…

Is My Site GDPR Compliant?

What is the GDPR? The General Data Protection Regulation (GDPR) is a new regulation in the European Union aimed at protecting the privacy of European citizens. It affects the way websites collect personal data and how corporations should handle that data. Businesses conducting transactions within EU member states are required to protect the personal information…

The Secret to an Unforgettable Brand

Have you ever seen a brand similar to yours and wished it belonged to you? You may have thought, “I wish I thought of that!” or “I wish I communicated myself that way.” Most likely, you didn’t feel this way because the other business sold a better product or service. You felt that way because…

Why Isn’t Anyone Clicking My Call-to-Action?

Your landing pages are built around a call to action (or CTA). You want people to a) find you, and b) take action. You want to maximize every visit to your website or landing page. So if your CTA button isn’t getting enough attention, it’s important to figure out why. We have some troubleshooting tips…

Navigating the Major Facebook Changes

Earlier this month, Facebook CEO Mark Zuckerberg announced that the social media giant will be rolling out some major changes. Advertisers in particular will see affects in the News Feed functions and how content is prioritized. Here’s what business owners, marketers, and Facebook advertisers need to know. The platform will refocus on social interaction now,…

Social Media Strategies for Every Generation

Different age groups use different types of social media. As you build your brand’s social media strategy, this is important to take into account. You should strive to focus your social media efforts on the types of platforms most likely to receive exposure from your target market. For more information out this helpful infographic from…