Ads – These are results that the owners have paid to appear when certain keywords are used, such as “Fort Worth dentist” or “Provo plumber.” These results are clearly marked as “ads” and appear at the top of the page.
Organic results – These are results that the search engine (such as Google) simply considers to be relevant to the user’s search. Google judges a website based on a number of factors in order to assign it a place in organic search rankings for local searches.
When you search for a local business or service on Google, you usually see two main types of search results:
Think of websites as of entries in a competition. The “prize” for the winning websites is a listing on the first or second page of search results. Google and other search engines use a specific set of criteria to determine the website “winners.”
These factors include relevance, originality and value of content, how fast the website loads, and whether or not it is optimized for mobile viewing. How search engines evaluate websites is an evolving process. There are many components to strong search engine performance. That’s why a search engine optimization (SEO) expert can offer major value to your business.
The best strategy available to small businesses may well be ranking in organic search results. Put together a beautiful, relevant, well-designed web presence, and you should be rewarded with the valuable real estate at the top of search results where everyone is looking.
People are searching online for exactly what you offer. The only question is: Will they find you?
A thoughtful web presence is no longer a luxury. It is a smart, essential strategy utilized by savvy business owners to get phone calls. Plus, it’s one of the most affordable. Simply for the cost of maintaining a quality website (which is a non-negotiable part of owning a business in the 21st century anyway), you can get phone calls from clients who are ready to buy and who are looking for the services you offer using Google, Bing, and other search engines.
It’s important to choose your SEO team wisely. You need a company that focuses on results. Our team at Go West Marketing studies the ever-changing nature of search ranking algorithms so we can offer the best services to our clients. We make sure your site is working for you and representing your business well.
Fill out our form to get a free consultation with our friendly team at Go West Marketing today!