Do you need a blog on your website? The answer depends on a few factors, including the size of your business, the types of services you offer, and how aggressive you want your online marketing to be. Let’s talk about it.
What is a blog?
A blog—short for “web log”—is a webpage that includes frequently updated material. Some blogs act like personal journals of lifestyle, fashion, fitness, or travel inspiration. Others are humorous, others are inspirational or devotional. These types of blogs often function as their own businesses, generating income through products, sponsorships, or paid advertisements.
Benefits of Blogging for Businesses
In other cases, a business website may maintain a blog as one component of their website. A blog on a business website can serve several purposes:
A blog can demonstrate your credibility. A blog can be helpful and informative by providing useful information to your clients and customers, letting them know that you remain an updated, trustworthy, and authoritative source in your area of expertise.
A blog could improve your search engine ranking. Google loves websites with fresh, frequently updated content. For this reason, blogging can be one of the most powerful SEO tools out there.
A blog lets you build a community. You can use your blog to keep your clients informed about changes, updates, new products, expansions, additions, sales, and other news related to your business. Replying to comments and staying active across your social platforms can also help build trust, leading to brand/business loyalty—a powerful tool!
A blog could make you money. It may be worth your time to look into using a blog as a secondary source of income through affiliate products or advertising.
Should my website have a blog?
At Go West, we believe that every business needs a website. However, we never want to sell you something you don’t need, and the simple fact of the matter is that blogging isn’t necessary for everyone. If your website has tough competition in search engines, a blog could be a powerful tool to improve your search engine performance. You could also use a blog if you have a business that could benefit from ongoing customer interaction through social media. But not every business website needs a blog to succeed. We can talk with you about your goals, interests, and available resources, and find the approach that works best for you.
Fill out our email form to arrange a free consultation with our team at Go West Marketing if you would like to learn more about blogging and other web marketing tools for your business.