The Definitive Roadmap to Your Website Content Strategy

One of the key factors of a successful website is featuring plenty of great content on your site that is comprehensive and informative. In this post, we’re going to discuss how you create a content strategy that works, and why it matters. The level of aggressive your content strategy needs to be—meaning how much content…

Everything About Marketing Has Changed. Nothing About Marketing Has Changed.

100 years ago, Americans were spending half a billion dollars every year travelling to Europe. Meanwhile, the brand-new national parks in the U.S. had few visitors. Leaders in the parks movement wanted to change that. They launched the famous “See America First” campaign, printing the slogan on every Great Northern Railway brochure and billboard. The…

What Customers Want From Your Website in 2019

As you make your list of priorities for your business this year, don’t neglect updating your website. A new study highlights just how important an updated website is for your business. 81% of Customers Distrust a Brand With an Old Website. Blue Fountain Media surveyed 1,013 respondents in the U.S. between the ages of 18 and…

How to Incorporate PPC Into Your Digital Marketing Strategy

PPC stands for “pay per click” marketing. This model of Internet marketing allows you to publish ad campaigns and pay every time a potential customer clicks on an ad. You’re basically buying views to your website rather than trying to earn organic visits using search engine optimization (SEO) techniques to increase your site’s ranking. PPC…

Is My Site GDPR Compliant?

What is the GDPR? The General Data Protection Regulation (GDPR) is a new regulation in the European Union aimed at protecting the privacy of European citizens. It affects the way websites collect personal data and how corporations should handle that data. Businesses conducting transactions within EU member states are required to protect the personal information…

The Secret to an Unforgettable Brand

Have you ever seen a brand similar to yours and wished it belonged to you? You may have thought, “I wish I thought of that!” or “I wish I communicated myself that way.” Most likely, you didn’t feel this way because the other business sold a better product or service. You felt that way because…

Instagram Growth Hacks (That Actually Work)

The number of businesses in the U.S. using Instagram grew exponentially last year–from 48.8% of businesses in 2016, to 71% in 2017. Instagram doesn’t lend itself to every business in every industry, and it is not the strongest performing social media platform when it comes to conversion. However, where Instagram can really shine is when…